THE IMPACT OF ARTIFICIAL INTELLIGENCE ON PUBLIC ACCOUNTING SERVICES
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THE IMPACT OF ARTIFICIAL INTELLIGENCE ON PUBLIC ACCOUNTING SERVICES
This study aims to: 1) Assess the current impact of artificial intelligence (AI) on public accounting services, 2) Identify the benefits and challenges of integrating AI into accounting processes, and 3) Evaluate future trends and potential developments in AI for public accounting. A survey research design is employed to gather quantitative data from public accounting professionals. The sample size, determined using Taro Yamane’s formula, is 350, ensuring statistical significance with a 95% confidence level and a 5% margin of error. Lagos is chosen as the case study location due to its technological advancements and the presence of innovative accounting firms. The survey's reliability coefficient score is 0.89, indicating high consistency. Findings show that AI significantly enhances efficiency, accuracy, and decision-making in accounting services, though challenges such as high implementation costs and the need for specialized skills remain. The study recommends that accounting firms invest in AI training and infrastructure to fully leverage AI's benefits, while also addressing the associated challenges.
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